SRT becoming its own brand

Word on the street is that ‘SRT’ will morph into something like ‘Ram’. In other words, Vin number coding will remain the same.

This means the vehicles will technically remain Dodges, Chryslers, and Jeeps, while being marketed as coming from the SRT Brand. Let’s see how this works out.

The one confidence point is that Ralph Gilles will be heading up the brand. Does this mean that we expect to see SRT Rams and Fiats? Time will tell.

Leave a comment